Influence in Marketing - Learn the Principles of Marketing Attraction Part 2

by Wolf Benedict

In the last post, we talked about people believing what they read on the internet, even if they are unfamiliar with the source. Here are the four points I went over:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren't familiar with the author or source.

2) Most people are in "learning/acquiring mode" rather than "active leader" mode.

3) Whereas most people are accumulating knowledge when they're interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND... a sense of indebtedness to the leader.

In this post, we will go over #2 in the list.

In our industry, most people are in "learning/acquiring mode", or at the very least, "following" mode. This is all well and good to a point. All beginners are followers. However, at a certain point, a follower should demonstrate more leadership qualities. I go over what a leader is in my 7 Day Mini-Course which you can subscribe to in the big blue box to the right.

As an aside, one of the crucial differences between a leader and a follower/acquirer is the leader has a tendency to execute what he or she has learned right away. Putting it another way, they immediately set out to DO what they were taught. They are quick decision makers.

It is only through doing that one masters it. This is obvious, yet someone stuck in "following" hasn't arrived at this conclusion yet.

Now don't get me wrong - leaders are still in "learning/acquiring" mode. To think you know it all is delusional at best. I'm just saying that most people out there in our industry (marketing) are in knowledge acquiring mode and can even have a tendency to get stuck there. They turn into "armchair experts." Constantly reading at home but not putting their knowledge into action.

This is something you need to get over right away if you have been doing it. By all means, read, absorb and learn, but PUT IT INTO ACTION RIGHT AWAY once you have learned about it. Once you do, it becomes yours.

It is important to see if you are an acquirer or leader, or ideally, both. If you are an acquirer only, see this habit in yourself and start developing your leadership qualities by enriching yourself with books and courses on leadership.

Personally, I have a whole bookshelf of books on leadership alone. I can share what I'm reading and have read in another post. They're all excellent books.

Just be cautioned - don't become that dreaded "armchair expert" I mentioned above. Doing this, you stay stuck in the hypnosis of information gorging. Read, read, read, but no action. Like eating too much at dinner, you feel full, overwhelmed, and it's really not good for you in the long term. Plus you can probably get indigestion and your spouse will yell at you for gorging yourself. :)

The other important distinction you should get - since most people are into acquiring, you will be much more powerful if you GIVE THEM WHAT THEY SEEK.

Isn't that brilliant? The higher percentage of people out there are in acquiring mode. When you give to them, you become a proverbial crackpipe. They become addicted, or at least find benefit in associating with and learning from you.

Okay, maybe a crude description with the crackpipe thing, but, you get what I mean. They will look to you since you are leading by demonstrating givingness.

Summed up: continue to acquire and learn on a daily basis. But do not get stuck in an informational tar pit. You need to put into action what you have learned so it becomes yours. Then you will be able to lead and teach others. Once you do that, (and you subscribe to my 7-Day Mini-Course), you will be much more apt to the avenues of prosperity.

We will discuss number 3 - accumulating knowledge vs. accumulating resources (people), in a future blog post. Keep checking back!

About the Author

Wolf Benedict is a successful and established internet marketing expert who resides in Boston's North End. He teaches people how to successfully cultivate leadership and marketing skills.

http://www.30daymarketing.com?t=ga_influence_2